CASE STUDIES

Latest Sightings (Mobile travel app)

Latest Sightings is an exciting new business, based in South Africa and run by a young "appreneur". Latest Sightings' mobile app and website have been acclaimed both for helping with animal conservation and enhancing the experience of safari travelers. Latest Sightings asked Webb Consultancy to write the business case for the further development of the business.

"I recently hired Helen to develop a business plan in a highly complex new area of the travel market. Her knowledge of the industry, coupled with a well thought out plan with appropriate actions has provided me with the focused thought with which to move forward and implement"

— Allan Freinkell, CEO of Startraq UK and strategic investor of Latest Sightings