Helen Webb

Helen Webb’s impressive career history includes being UK Managing Director of lastminute.com for over 3 years, during which time she helped take the business to profitability. Her leadership style and management abilities are recognised by the Founders as key reasons for the success of lastminute.com in the UK.  Before this, Helen spent 12 years in marketing, working on some of the UK’s top travel brands.

Helen is bright, dynamic and hard working. She has a rare ability to challenge traditional processes and deliver successful innovative improvements, combined with the initiative, drive and people skills to ensure the plans are realised.

Since 2005, Helen has been advising clients across a range of sectors including ecommerce, financial services, education, travel, marketing services and charity.  Her core areas of expertise are web strategy as well as corporate & ecommerce website effectiveness.  She works for both business to business and consumer brands, generally in the SME sector.  

If you would particularly like Helen Webb to work on your website review, please indicate this when you contact us.

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Client Feedback
"We would recommend her services wholeheartedly."
(Lonely Planet)
"In short, thrilled with the approach and the outcome."
(TrueNorth HR)
"Helen has a great writing style and clearly knows what works online."
(Honey PR)
"Your Webb report has proved invaluable"
(rdsi Research)
"She made lots of good suggestions, but also really listened to us."
(Greasepaint)
"A very good-value kick start and inspiration to our team"
(rdsi research)
"We recommend her wholeheartedly to our clients."
(Honey PR)
"I would highly recommend all online businesses to be reviewed by Helen."
(Teaworld)
"Helen was fun to work with, gave excellent value for money and provided great insights"
(Edge)
"I would recommend Helen highly to anyone looking for creativity delivered in a pragmatic and effective way."
(Moody’s KMV)
"Her review was thorough in all areas and suggestions for improvements were invaluable."
(Teaworld)
"Helen always got back to us quickly and gave us excellent value for money."
(Honey PR)
"It helped give us a clear focus and an impartial view on what we could and should be doing."
(rdsi research)
"It was great to get an outsider’s view of our website - from someone who really knows her stuff."
(Teaworld)
"The document she produced was very readable and flagged up the most important changes needed."
(Greasepaint)
"We would certainly recommend Webb Strategy to others needing to rewrite their site."
(Honey PR)
"Helen brought new ideas and intelligent thought to the process"
(Moody’s KMV)
"A refreshingly informal and inclusive approach."
(Lonely Planet)
"She made the whole review process very easy."
(Greasepaint)
"We were delighted - both with what she wrote and the way she worked."
(Honey PR)
"The work that resulted exceeded all our expectations and we had a record number of hits very shortly after launch." (Moody’s KMV)
"We were delighted to find Helen - someone who communicated clearly and really knew what she was talking about." (Greasepaint)
"Her recommendations were based around practical solutions which she could demonstrate in a working context" (TrueNorth HR)
"She helped us structure the site as well as writing the actual words - which was a big benefit over more traditional copywriters." (Honey)
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