Ask for a Webb Site Review, to generate more business from your website. A Webb Site Review will analyse how well your website:
We can’t show you a sample report as each report is bespoke and confidential. But we can tell you that your Webb Site Review document will cover general areas such as look and feel, content, navigation, accessibility etc as well as reviewing two or three pages or processes in depth (Home page and Shopping basket - or other key pages). It rates the website's core elements, such as images, bodycopy, personalisation, search etc. and gives you a list of action points – prioritised in order of importance. Webb Site Reviews are written in a succinct, pragmatic, non-techie way. They are often centred around improving the performance of existing websites, rather than completely re-designing them, in recognition of most SME's tight budget and time constraints. Webb Site Review reports consist of about 8-12 pages of simple, easy to action recommendations. They are not 100 page jargon-filled documents on how to design the world’s most perfect, money-no-object websites. Although each Webb Site Review focuses on the website itself (rather than ways to drive traffic to the website), ways to improve search engine marketing (such as Google rankings) are mentioned where relevant.
A Webb Site Review leads you through a structured thought process concerning one of your key selling tools – your website! It includes business fundamentals such as brand values and site objectives. Fresh eyes and independent expertise bring great insight – as well as spotting the simplest of errors on the pages of your website. The overall aim is of course to improve your conversion (Ie. generate more business), which means there is usually a strong and quick payback. Some businesses use a Webb Site Review as an “MOT” or health check of their website. Others request a review before embarking on a website redesign – it gives them a great steer on what they need (as opposed to what the designer might want) and a good basis for a strong brief.
Before we start the Webb Site Review, we ask you a few questions to help us focus on the right areas and evaluate against the correct objectives. Other than that, we need nothing from you and will generally deliver the Site Review within two weeks.
For more information and an honest view of how and if we can help your business, please contact us today.